‘was strolling around the music aisles of my local Wal-Mart, found the “Music Of India” column nicely ensconced between Hawaiian and Blues sections. Asha Bhosle, Nusrat Fateh Ali Khan classics, Ravi Shankar, Anoushka and a few dance albums. Decently priced at $10.99 a pop. Notably missing were Lata, Daler Mehndi and the regular hit movie numbers (they’ll probably figure out in couple of iterations).
Picture courtesy: Moto Razr
I think it goes in line with Wal-Mart scoring big with ever growing aisle sizes of Latino Music and their Head of Sales recently announcing customization based on surrounding demographics.