I was surprised to see a lot of hubub around Rediff. Only 2 days ago, I had my own bout of poor customer experience with Rediff. Have you seen their shopping site? Sucks, big time. The strategy may be good but their execution, quality control and customer service is really poor. I purchased some floral basket to be delivered for a birthday. A dozen roses tied as a bouquet was delivered instead. More than 24 hours has passed and there is no response from customer support.
Look at their e-mail below, the development team does not even bother to test the e-mail, The e-mail is annotated with my riff.
More coverage at:
http://www.hindustantimes.com/StoryPage/StoryPage.aspx?id=8b214346-2d70-42c8-b113-a9ac6da8f165&&Headline=Google%2c+Yahoo+may+be+eyeing+Rediff